Jiggle Media has helped a number of small businesses and corporates alike in designing the user experience of their websites and mobile apps. Clients include the largest betting and gaming operator in Europe, as well as the largest vehicle fleet tracking software company in the world.
Our design team has over 20 years experience in software design, including transactional websites, SaaS web based products, mobile and tablet apps for iPhone, Android and Windows Mobile platforms. We offer consultancy and services for the full product life-cycle in both waterfall and Agile methodologies from identification of user needs through workshops, focus groups and user research to information architecture, rapid prototyping, UI design and validating through qualitative user testing in a formal lab setting.
Product Management
We’ve designed a lot of products in our time. We can work with your product management team to assess the true value of your product roadmap. Sometimes, as companies like Apple understand; it’s not what features you include in your product, but what features you omit that really help win over a customer. Elegant design and simple products make a persuasive sales pitch. Too often in software design, we struggle to come up with new features to put us ahead of the competition while ignoring the true cost of development and support for those features. Users rarely use more than 30% of the features of online SaaS products and sophisticated websites. Understanding which features are key and which are nice to have, allows you to design the product in such a way that it becomes intuitive and a joy to use. This will not only reduce support calls and customer training requirements, but also make it far more likely that your customer will become a Net Promoter to their friends and colleagues. We understand, let us help! Our techniques include quantitative techniques such as surveys, kano analysis, win/loss analysis as well as qualitative techniques such as product design workshops, user focus groups and competitor intelligence testing.
Information Architecture
Once you understand the feature set that your software, website or app should contain, then you need to architect it in such a way that your customer can use it with little assistance. Jiggle Media has been responsible for the information architecture and user experience design of award winning apps and SaaS solutions. We use a range of techniques to develop your killer app; from mental models of the user needs and product features all the way through to site maps, user journeys, persona design and high-fidelity wireframes and prototypes.
Prototyping and Interaction Design
Wireframes are great, we love them; they help give the product and design team a solid discussion base and can even be invaluable in early stage user testing. Wireframes that you can interact with are even better! Jiggle Media have ninja level skills in prototyping tools such as Axure for developing sophisticated web or app based prototypes. Does the user understand that you can swipe on your app to get more details? Do they spot that carefully place orange call to action in the bottom right of the screen? These are answers that a prototype can facilitate during user testing. Even without formal lab testing, such prototypes can be revealed to users remotely to get their input in a short space of time, or can be an invaluable tool for your design team to understand the feel of your software. Wireframing and prototyping can help ensure that you’re developing the right product in the right way, ensuring you avoid costly development, testing and deployment tasks and ensuring customer satisfaction on release to market.
User Interface Design
So you’ve designed your architecture, it feels great in theory; the customer can move from room to room and get a grasp of the overall layout of your product. But it needs some soft furnishings right, maybe a lick of paint here, and maybe a nice finish to the counter-tops. We can not only help you figure out what your product should be, who your users are, what the architecture should be, but also help you with the UI Design. Jiggle Media works with some of the top web and app designers in Europe and the United States to help you make your product shine. Welcome home customers, we know you’ll enjoy your visit!
User Research
We transform the art of Product Design to a science by validating user requirements, and testing solutions before they are brought to market. Through our partners we can offer state of the art user testing facilities in Dublin, London and several locations across the U.S., including Atlanta, Boston, Chicago, Dallas, Denver, Los Angeles, Minneapolis, New York, Phoenix, San Francisco and Seattle. We have many years experience in user testing and focus groups and are happy to facilitate any sessions that you may require. We can offer workshop facilitation, focus groups, prototype testing, live product user testing and biometric testing.
Biometric Testing
Sometimes it’s not what the customer says during an user testing interview that’s important but how their body reacts to your product. This product could be the imagery used in a marketing campaign, a new TV advert or a new mobile or console game. Wouldn’t it be great if you could see if that button or logo catches their eye? Wouldn’t it be even better to know whether your product is having an emotional or visceral impact or on your customer? Jiggle Media uses state of the art techniques to gauge just that; we use non-intrusive EEG headsets to assess the brainwave patterns of your customers, Galvanic Skin Response bracelets to measure the electrical conductivity of their skin (hence measuring tiny amounts of perspiration and helping to understand their emotional state) and even eye-tracking technologies to see how their eye moves around the screen. Whether you’re trying to design an addictive gaming experience, or employ subtle persuasion architecture techniques into your upsell techniques – we can help.
Contact us today to discuss your needs and how we can assist you.